What is NAD+?
Nicotinamide Adenine Dinucleotide — the molecule of life
NAD+ (Nicotinamide Adenine Dinucleotide) is a coenzyme found in every single living cell in your body. It is involved in over 500 enzymatic reactions and is absolutely essential for life — without it, your cells cannot produce energy.
NAD+ plays a critical role in three fundamental biological processes: converting food into cellular energy (ATP production), activating longevity proteins called sirtuins, and facilitating DNA repair through PARP enzymes.
The problem? Our NAD+ levels decline by approximately 50% between the ages of 40 and 60 — accelerated by modern lifestyle factors including stress, alcohol, poor diet, and environmental toxins. This decline is now understood to be a primary driver of the ageing process.
500+
Enzymatic reactions NAD+ is involved in
50%
Decline in NAD+ levels between ages 40–60
4.9★
Average customer rating across all products
8 weeks
Average time to notice significant results
Benefits
What happens when you restore your NAD+ levels?
Boosts Energy
NAD+ is a critical cofactor in the mitochondrial energy production pathway (ATP synthesis). Restoring NAD+ levels supercharges your cells and eliminates chronic fatigue.
Mental Clarity
NAD+ activates sirtuins — proteins that protect neurons and support brain function. Users consistently report improved focus, sharper memory, and reduced brain fog.
Superior Deep Sleep
NAD+ regulates circadian rhythm by activating SIRT1 and CLOCK genes. Optimal NAD+ levels lead to deeper, more restorative sleep cycles.
Athletic Performance
By enhancing mitochondrial function and accelerating muscle recovery, NAD+ is used by professional athletes and weekend warriors alike to improve performance and reduce soreness.
Anti-Ageing
NAD+ activates PARP enzymes that repair damaged DNA and sirtuins that regulate gene expression. This directly addresses the root causes of cellular ageing.
Skin Health
NAD+ supports the repair of UV-damaged skin cells, promotes collagen production pathways, and improves overall skin tone and elasticity from within.
Immune Support
NAD+ is essential for the activity of immune cells. Optimal levels help regulate inflammation and strengthen your body's natural defence systems.
System Detox
NAD+ supports liver function and the activity of detoxification enzymes, helping your body efficiently remove toxins and metabolic waste products.
How It Works
Why injection delivers superior results
The route of administration fundamentally determines how much NAD+ actually reaches your cells.
Oral Supplements (NMN / NR)
NovaDose Injectable ✓
What to expect — your NAD+ journey
Week 1–2
- ·Improved sleep quality
- ·Reduced fatigue upon waking
- ·Mild increase in baseline energy
Week 3–4
- ·Noticeable mental clarity
- ·More sustained energy throughout the day
- ·Improved mood stability
Week 5–8
- ·Significant improvement in athletic endurance
- ·Visible skin improvements
- ·Reduced afternoon energy crashes
Month 3+
- ·Maximum sustained benefits
- ·Long-term cellular protection
- ·Optimal NAD+ system maintenance
Ready to start your NAD+ journey?
Shop our full range of NAD+ products and find the right protocol for you.